How To Make Money On Facebook In 2023

Facebook is one of the most popular social media platforms in the world. It has more than 2 billion users on its platform, which is impressive. However, not many people know that Facebook is also an excellent platform for making money.

True, Facebook has a lot of different ways to make money online. You can sell your products on your page, use Facebook as an online store, create ads for other companies to promote their products, use Facebook as a marketplace to resell items at a higher price, make a fan page/group, and charge people to join. You can also use Facebook to send out surveys and receive payments for the results.

Sounds easy enough. But is this the best way to make money on Facebook?

Facebook is a goldmine and one of the best places to make money, build a business, grow an audience, reach new customers, or scale your agency.

Facebook Business Ideas: Best Ways To Make on Facebook

Does making money online through Facebook seem like a pipe dream? Think again. Social media can help generate website traffic, but there are several ways to make money using social networking sites such as Instagram, TikTok, and Reddit.

Many in the world today are ignorant that one can earn a lot of money through Facebook. While some use Facebook as a communications channel, entrepreneurs like myself use it as a platform for making excellent money.

I will break down exactly how you can make money on Facebook. This article will be a very long read, so feel free to bookmark it and return when you’ve swallowed your food and are ready for more. With that said, here are some of the best ways to make money with Meta’s Facebook.

1. Make Money From Paid Subscriptions

With the right strategy, you can monetize your Facebook page and grow your audience simultaneously. One way to turn your Facebook page into a revenue-generating tool is through paid subscriptions.

Using paid subscription is an excellent way to make money on Facebook as a content creator. Content creators increasingly turn to paid subscriptions to build their audience and increase revenue. This way, you get incentives from your audience and make money for providing high-quality content.

The best thing about collecting paid subs for private FB groups and pages is that it works in all niches and categories, including sarcastic memes to intense workout routines. Fan subscriptions are a relatively new feature on Facebook. They allow public figures, content creators, brands, and businesses to charge their followers for access to content that was previously available for free.

The hardest part about making money from Facebook subscriptions is that organic reach is getting smaller and smaller, so you will want to do something about that. Organic reach means the number of people who will see your post if they aren’t already connected with you or aren’t paying attention.

However, Fan subscriptions are only available to users upon an invitation. This means you can apply and get it; you must qualify for this feature.

You can unlock this feature when your page has more than 10,000 followers, 250 return viewers, 50,000 post engagements, or 180,000 watch minutes in the last 60 days. Using FB creator studio on the monetization tab, you can check if your page is eligible for this feature.

There are real benefits to creating a dedicated subscription model for your audience for creators and influencers who are trying to build up their following.

If your page has a lot of fans and engagement, you can easily monetize it with paid subs.

2. Make Money From Branded Contents & Brand Collaborations

In not unusual to see mega brand partnering with icons or content creators; Nike has a $1 billion contract with Ronaldo, McDonald’s have collaborated with Travis Scott, and Target has Lily Pulitzer.

Thanks to Facebook, you don’t have to be a Rolando or Travis Scott to partner with brands. Facebook can easily match you up with a brand that will pay you for promotion. You can use Facebook’s Brand Collabs Manager to find brands on Facebook that you want to work with, and brands can also use this tool to find and connect with creators.

So, what are Facebook-branded contents?

Branded content on Facebook is like paid promotions. These are content created by users, celebrities, influencers, or public figures that feature or promote a business, advertiser, marketer, sponsor, or brand in exchange for cash and other incentives. 

Branded content posts appear as your page with a brand’s page, and a paid partnership label is applied to the post in grey.

All branded content posts appear on your page with a “paid partnership label” watermarked grey above the bar. Branded content comes in various types and formats, from photos to videos, links, text, live broadcasts, carousels, and stories.

Branded contents are different from the usual content posted on the Facebook page. Most branded content is more engaging and informative while furthering the business’ aims. Branded content is used to attract an audience and sell a product, but for branded content to succeed, it must be engaging and entertaining.

3. Make Money Using Facebook In-Stream Ads

Facebook has become a powerful tool for businesses to build their brands and engage with audiences. Thankfully, you can make money on Facebook without selling anything.

Facebook content creators can now monetize their content with in-stream ads. These are ads that blend in with your video content. In-stream ads are an excellent way to earn money by inserting ads in your live and on-demand Facebook videos.

The best thing about In-stream ads is that it is not as disruptive as YouTube ads meaning you won’t lose viewers by adding ads to your video content. Facebook’s in-stream ad placements allow you to insert ads that blend in with your content for a better viewing experience and less disruption.

It’s just like Youtube Adsense, just less disturbing and creator-friendly.

Like Adsense, In-stream ads aren’t for everyone; you have to meet a few requirements before your content can be approved to display instream ads. To qualify for in-stream ads, you must:

  • Be at least 18 years old.
  • Publish from a Page (not a profile) with at least 10,000 followers.
  • Pass and remain compliant with Partner Monetisation Policies.
  • Generate at least 600,000 total eligible minutes viewed in the last sixty days.
  • Live in an in-stream ads-eligible country.
  • Have or maintain at least five active videos on your page.

As of October 2023, In-stream ads are available for creators in Argentina, Australia, Austria, Bangladesh, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, France, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Malaysia, Mexico, Morocco, New Zealand, Norway, Peru, Poland, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, The Netherlands, Philippines, Turkey, Saudi Arabia, Ukraine, United Arab Emirates, the United Kingdom, and the United States.

With In-stream ads, you can easily make money from all new and existing videos on your page. Page admins can turn off and adjust ad placement in individual videos within the video composer.

4. Make Money Selling With Facebook Shops

Facebook Shops is a mobile-first online shop where businesses can quickly create an online store on Facebook and Instagram for free. People can browse, explore, and purchase your products on Facebook and Instagram.

Setting up an online store on Facebook is a great way to make money. If you’ve got a business or want to sell things, it’s easy to do. You can use your profile for this or create a page for your business.

Facebook is trying to encourage commerce on the platform, pushing all kinds of features that make it easy for businesses to integrate themselves into the Facebook experience.

The best thing about FB shop is that it has a ton of white-label designs and tools that you can use to make your products look energetic, bring your brand to life, and give your customers get the best shopping experience.

With Facebook Shops’ e-commerce features, you have your online store to sell products to customers without paying a developer to make one for you. It also allows you to communicate directly with your customers.

Handmade crafts are among the best items to sell on your Facebook store. Facebook can be a perfect way to get your crafts out there and sell them to customers.

If you are an artist, you can post some of your artworks or paintings on your Facebook page; you will be surprised to find that many people might be looking to purchase handmade minimalist or abstract artworks.

Unlike other eCommerce platforms, FB gives you a space to display what you’re doing, and you can post photos and descriptions of your work and tell people where they can buy it from.

Secondly, you have access to a very vast and profitable audience. You get to show your products to thousands of people without ads.

People worldwide use Facebook, an excellent tool for making sales and building connections with other businesses and stores.

Setting up your online store on Facebook is a great way to try selling online without the hefty startup costs of getting your website or building traffic on your own. Your own Facebook storefront is a great way to grow your customer base and make money from their passions.

5. Make Money As A Facebook Influencer

It’s no secret that people spend a lot of time on Facebook. Some sources say it’s as much as 40 minutes a day. Since there are more than 700 million users, that’s a lot of time spent online. Facebook is a great place for brands to advertise and for influencers to get the word out about their favorite brand.

Facebook influencing is not dead; you can still make money from Facebook as an influencer. Facebook has a vast user base, which means much potential for companies to reach their target audiences.

Whether you’re a fan of Facebook or not, it is undeniable that the platform has a lot of influence over today’s culture. Everyone wants to be on top of new trends and breaking news stories, from political campaigns to significant corporations. It’s no wonder that many brands have turned to Facebook for new opportunities and ways to grow their business.

When you post a sponsored status update, companies and brands will pay you to share their product or service with your followers. You earn money and other incentives for sharing a company’s information with your friends.

Influencing is all about getting your message out there, reaching people who want to see it, and Facebook has one of the best means to achieving this goal. Facebook influencing is not the same as branded content or brand collaborations.

You can make a good amount of money from social media if you are highly active in writing and uploading quality content on your page, engaging with people, and promoting your brand effectively.

For brands looking to expand their reach, they can turn to influencers that have already established themselves as authorities in their niche and create sponsored content with them. This is done by paying the influencer monetary compensation or complimentary products from their store.

This means you have a sizeable audience to make money from Facebook’s influence. The more people visit your page, the more you can earn. However, if you build a big audience, Facebook influencing is a great way to make money.

6. Make Money Selling Products & Services On Facebook

Facebook is one of the biggest social media platforms, with billions of users. Many businesses have taken advantage of this and created Facebook pages to sell their products and services and interact with their customers. 

If creating a Facebook shop is too difficult for you to manage, you can create groups or pages to promote your products or services on Facebook. You can make money using Facebook pages and groups to market products or services.

Instead of posting on your timeline, you can use FB groups and pages to reach more people, ultimately leading to more sales. Selling products on Facebook is an excellent way to get your items out into the virtual world and increase your customer base.

Unlike SEO, where you have to use target keywords to reach your customers, the Facebook algorithm will show you post to people interested in your product. This is way faster and better than SEO. 

You don’t need a brick-and-mortar store to sell products or services using Facebook. You can also use Facebook advertising to increase awareness of promotions or new products.

Selling products and services on Facebook is a great way to build up your business and generate extra revenue. Whether an established business owner or just starting a business, Facebook provides many opportunities.

The best methods are selling products and services. Facebook pages offer a more direct way of marketing products and services, making it easier for existing and potential customers to connect with you.

When promoting your brand or product, you should post on your page and the groups related to your business. When you post on both groups and pages, you can reach two different audiences: your followers [the targeted audience] and random people who aren’t connected with you on Facebook but could be interested in your product.

7. Make Money Promoting Affiliate Offers On Facebook

Another easy way to make money online through Facebook is by promoting affiliate offers to your Facebook audience and followers. Affiliate marketing is one of the best ways to make money on Facebook because you get paid for telling your followers about fantastic products you use or find on the internet.

If setting up and managing a store seems like a hassle, you should try affiliate marketing. This way, you make money without having a product, an inventory, or worrying about restocking and customer management. This makes affiliate marketing a cheap and easy way to make money with Facebook.

Affiliate marketing is so easy that anyone can do it. You don’t need a lot of money or experience to make money with affiliate marketing. As long as you have ample knowledge on a subject and can spot a trend early on, you can use affiliate marketing to monetize your knowledge.

So, just what is affiliate marketing?

If this is your first time hearing of affiliate marketing, here’s a simple definition of this business model. Affiliate marketing is a strategy in which an online retailer pays a commission to a third party for sending customers their way.

It is a kind of performance-based marketing in which an individual or business earns a commission by referring customers to a merchant’s product or service.

An affiliate might refer a customer to a seller’s website, where the customer subsequently purchases products or services at a discount. The affiliate receives payment from the seller because they have influenced a new sale.

The affiliate marketer commissions every sale generated through their unique affiliate links. There is no limit to how much you can make with affiliate marketing, even as a beginner.

If you enjoy creating things, sharing your thoughts and opinions, selling products, and working in an online community, then affiliate marketing might be your thing.

Setting up an affiliate marketing campaign on Facebook can be pretty straightforward, but it takes time and effort to find good products to promote. Once you have a good product with a neat ad copy, you can begin smiling whenever you open your Facebook app.

8. Make Money Building & Selling Facebook Pages

Facebook is an excellent platform for anyone looking to make money. It’s a social media site, so you can connect with friends, family, and even people you haven’t met yet. It’s no surprise why millions of businesses and brands are investing their resources in growing the Facebook audience through influencers and ads.

You can also make money by selling your Facebook page. This is another good tactic you can use to make money off Facebook indirectly. Many creators and social media marketers sell Facebook accounts and earn full-time from them.

These days, nearly every large brand or celebrity has a Facebook page that it actively maintains. In most cases, the page exists primarily to increase the number of likes and encourage people who already like the courier to engage with it.

In terms of marketing, a branded Facebook page is an essential asset for any company or individual. Having a large number of fans indicates that you have a lot of support behind you and this support is generally easier to turn into leads and sales than if you had no presence on social media.

Setting up your Facebook page for your business is a significant first step to engaging your new customers and building your brand. But building a fan base from the ground up can take time, and even with all of the incredible targeting options Facebook now offers, you still need to find the right people to reach out to.

There are tons of businesses looking for active Facebook pages to kickstart their products with an already built page [the existing audience] instead of starting from scratch. They will gladly buy these pages and use them to promote their current products.

To build your page’s following and attract consumers, you’ll need to develop content for your page that is useful and interesting for people who like your brand. This means posting blog entries, videos, special offers, discounts, discussion topics, and upcoming events.

Aside from building and selling Facebook pages, you can also reach out to brands and businesses on Facebook or Instagram and offer to help them grow their FB pages for a monthly fee. This may turn out to be a very rewarding side hustle.

9. Make Money Promoting Surveys On Facebook

Promoting survey pages on Facebook has become a common practice for many people looking to make extra money. Honestly, it’s not a bad side hustle for students looking for extra income off Facebook. 

Surveys are easy to make money, but they can also be very frustrating if you’re not getting enough traffic. If you have a Facebook page, you can make money by posting things that catch people’s attention and encourage them to take a survey.

There are a lot of survey websites that pay generously for carrying out basic tasks or submitting your opinion. The purpose of these surveys is not only to gather feedback about the product but also is an attempt made by these companies to assess their opinion about any particular topic or subject matter related to their business and products.

You can earn anywhere from $3 to $150 daily, depending on how many tasks or surveys you complete. You can promote surveys on your timeline or any other page or group you can post.

One of the best things about promoting surveys on Facebook is that it’s easy. All you need is a good list of friends and family members willing to answer questions for money. These people will then share the survey link with their friends and family members, who do the same thing with their lists of friends and family members. The more people participate in your survey, the more money you’ll make.

10. Make Money From Facebook Traffic

Sending traffic from social media is a great way to monetize your business and get more sales. If you have a landing page, squeeze page, sales page, website, or blog, you can send your Facebook audience there and monetize that traffic.

Facebook is a great way to get website traffic and find new customers for your brand. If you have a product or service that people want, there is a good chance that they’ll pay you for it.

The question is, how do you reach these people? Well, if you have a Facebook page where you are actively posting content, then there’s a good chance that your audience will be interested in what you’re selling.

If you have an email marketing system in place, this would be a great time to send out special offers or incentives so they will opt-in to your list and start buying from you later on down the line.

Facebook is the largest social network in the world, with over two billion monthly active users. While not all of those people are in your target market, plenty of them are. 

Sending traffic to your website give you more opportunity to earn money by selling them an offer, generating leads, or advertising your posts to new customers.

You can drive targeted traffic to your site using your clickbait on your Facebook page, group, or ads. Once they click on the link or ad, they’ll be taken directly to your website, where they can learn more about what you offer and become potential customers.

You’re missing out on a massive opportunity if you’re not using Facebook to promote your business or sell products. It can generate leads, engage with customers and grow your brand. 

The most important thing to remember when deciding how best to make money on Facebook is that you need to define what success means for you. If your ultimate goal is to earn a lot of money as quickly as possible, there are certainly ways you can do that.

You’ll find it’s not always easy, though, and some of the methods we’ve highlighted here could take months to make you your first $500. But stick within the platform’s guidelines and make your posts professional, engaging, and relevant. You should at least be able to earn enough to be proud of yourself and make a full-time income on Facebook.