All case studies

Case study: Offside Worldwide

How we turned ten products into a streetwear brand.

Offside Worldwide sells football-inspired streetwear in the US. It came to us with ten products, generic names and flat photos of clothes on a table. It left with a clear brand, names from the game, photos of the clothes being worn and a store ready for orders.

Client
Offside Worldwide
Industry
Streetwear
Market
United States
What we did
Brand, product names, photos, store
Image: Offside lookbook, wide

Where it started.

Ten good products and a strong idea: football’s terrace culture, worn as streetwear. But the names read like a supplier’s list (“Su-87 Felon Track Jacket”), the only photos were flat-lays, and nothing on the page told a shopper why this brand.

We set out to make it a brand people want to wear, then put it in a store that sells it.

What we changed.

  1. 01

    One idea behind the brand

    Football’s terrace culture, worn off the pitch. That idea gave Offside its line, “Rules Were Never The Point”, and now sets how every page sounds.

    Image: Brand line on the store
  2. 02

    Names from the game

    Every product now follows one pattern: Offside, a name from the game, then the garment. The Su-87 Felon Track Jacket became the Offside Phantom Track Jacket.

    Image: Product names, before and after
  3. 03

    Photos that show the fit

    Each product gets four photos: front, back, full length and a close-up. We checked every fit against the size chart, so the photos match what arrives at the door.

    Image: Front, back, full length, close-up
  4. 04

    A store ready for orders

    The new names and photos went live in October 2026, with a size guide on every product page.

    Image: Store product page

Before and after.

Before

  • Generic, supplier-style product names
  • Photos of clothes lying flat on a table
  • No story about why the brand exists

After

  • One naming system across all 10 products
  • 40 photos of the clothes being worn
  • One clear line: “Rules Were Never The Point”

The range today.

Image: Offside Phantom Track Jacket

Offside Phantom Track Jacket

Image: Offside Aftermath Zip Hoodie

Offside Aftermath Zip Hoodie

Image: Offside Duality Layered Tee

Offside Duality Layered Tee

Image: Offside Heritage Football Jersey

Offside Heritage Football Jersey

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